December 01, 2009

Manga marketing for dummies @_@

Being a full-time writer/journalist whose life revolves around words (or struggling over lack thereof!), I consider myself the exact opposite of a sales/marketing guru.

Unfortunately, this does not grant me immunity from the golden 'curse' of
Marketing Mix, which basically states that in order for a product to succeed in the market, you'd need to address the four issues of Product, Pricing, Placement and Promotion effectively.

Out of the four Ps above, Product is visibly the only element that a typical manga artist has control of. Pricing and Placement, on the other hand, can get a bit tricky since they are largely owed to each publisher's discernments -- though you can always try lobbying!

Last but not least there is Promotion, which to me represents something else entirely... (to be continued)


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